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The Tobacco Toll
Find out what
tobacco has done
to your state!
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Magazines With High Youth Readership In Which Philip Morris Advertises
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Despite its claims that it does not market to kids, Philip Morris has advertised in recent months in the following magazines with high youth readership. The magazines listed have youth readership totaling either more than two million or more than 15 percent of the magazine’s overall readership.
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Magazine
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Youth Readership
(000)
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Total Readership
(000)
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Youth Readership %
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Sports Illustrated
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7254
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32164
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22.5
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People
|
5634
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43766
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12.9*
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Rolling Stone
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3318
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11779
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28.2
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Inside Sports
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3116
|
9009
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34.5
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Hot Rod
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2937
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9431
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31.1
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Glamour
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2882
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14547
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19.8
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Vibe
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2864
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6782
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42.2
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Sport
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2605
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7907
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32.9
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Motor Trend
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2131
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8454
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25.2
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Field and Stream
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2016
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13807
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14.6
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Outdoor Life
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1867
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9185
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20.3
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Mademoiselle
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1540
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6509
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23.6
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Spin
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1316
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4109
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32.0
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The Sporting News
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1190
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3965
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30.0
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Source: Simmons Market Research Bureau
* People self-reports teen (12-19) readership of 3.8 million, of 17 percent of total readership.
Posted: February 16, 2000
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