Why This Matters

Cigarette advertising that makes smoking by women appear glamorous and sexy increases smoking among both women and girls, producing increased deaths from lung cancer (PDF) and cardiovascular disease (PDF).

Like past attempts to market cigarettes to women, such as Viirginia Slims, Camel No. 9's ads equates smoking with glamor, sophistication and beauty while implying that their "light and luscious" flavor is not as risky as regular cigarettes.

Check out our fact sheet on the impact of tobacco use on women's health.

 

See what newspapers and respected columnists are saying about Camel No. 9.