About Us | Campaign for Tobacco-Free Kids
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For more than 25 years, the Campaign for Tobacco-Free Kids has fought to protect children and save lives from the #1 cause of preventable death: tobacco use. Our vision is a future free of the death and disease caused by tobacco.
Because tobacco has killed enough.

The Campaign for Tobacco-Free Kids and the Tobacco-Free Kids Action Fund are the leading advocacy organizations working to reduce tobacco use and its deadly consequences in the United States and around the world. The Campaign for Tobacco-Free Kids is a 501(c)(3) nonprofit organization. The Tobacco-Free Kids Action Fund is a 501(c)(4) nonprofit organization separate from, but affiliated with, the Campaign for Tobacco-Free Kids.

Through strategic communications and policy advocacy campaigns, the Campaign for Tobacco-Free Kids and the Tobacco-Free Kids Action Fund work to change public attitudes about tobacco and promote proven policies that are most effective at reducing tobacco use and save the most lives. The two organizations work closely together to achieve the greatest impact.

We are passionate and experienced public health advocates with a more than 25-year track record of leading and supporting successful policy advocacy campaigns:

  • In the United States, we work at the national, state and local levels.
  • Around the world, we are active in low- and middle-income countries facing the greatest threat from tobacco.
  • In addition to our work fighting tobacco use, our Global Health Advocacy Incubator applies our broad range of advocacy experience to supporting civil society organizations working to address other critical public health challenges.

We’re making incredible progress against tobacco:

  • In the U.S., our work has helped drive smoking rates to record lows.
  • Around the world, we’re helping to turn the tide of a global tobacco epidemic that would otherwise kill one billion people this century.

But the battle against tobacco is far from over:

  • Tobacco still kills nearly half a million Americans and more than 8 million people worldwide each year.
  • The tobacco industry relentlessly peddles its deadly products, targeting kids and other vulnerable populations.
  • Youth e-cigarette use remains a serious public health problem, with 14.1% of U.S. high school students reporting current use of e-cigarettes in 2022.

Our remarkable progress shows that we can win the fight against tobacco. The Campaign for Tobacco-Free Kids is unyielding in our resolve and committed to finishing the job.

LEARN MORE ABOUT OUR IMPACT

IN THE U.S. PROGRESS HAS PUT VICTORY WITHIN REACH.

Since 1996, our work has contributed to:

  • 89% decrease in youth smoking
  • 49% decrease in adult smoking
  • 199 million Americans protected from secondhand smoke
  • Millions of lives saved by reducing cancer, heart disease and other tobacco-related conditions

GLOBALLY, WE'RE MAKING BIG STRIDES REDUCING TOBACCO USE.

As part of the Bloomberg Initiative to Reduce Tobacco Use, we have helped:

  • Pass new tobacco control laws in 59 countries since 2007
  • Save 30 million lives in low- and middle-income countries
  • Reverse the steep growth in cigarette sales worldwide

DESPITE OUR PROGRESS, TOBACCO IS STILL THE #1 CAUSE OF PREVENTABLE DEATH AND IS RESPONSIBLE FOR ONE IN TEN DEATHS AROUND THE WORLD.

  • Tobacco kills over 480,000 people in the U.S. and over 8 million worldwide each year.
  • 5.6 million kids alive today in the U.S. will ultimately die from smoking — unless we act now to prevent it.
  • In the U.S. alone, tobacco companies spend $9.1 billion a year — over $1 million every hour — to market their deadly products.

WE HAVE PROVEN, COST-EFFECTIVE SOLUTIONS THAT REDUCE TOBACCO USE AND SAVE LIVES.

  • Raise the price of tobacco products
  • Make all workplaces and public places smoke-free
  • Require graphic health warnings on tobacco products
  • Conduct tough anti-smoking ad campaigns
  • Invest in programs that prevent kids from smoking and help smokers quit
  • Prohibit all flavored tobacco products
  • Raise the tobacco sale age to 21
  • End the tobacco industry’s harmful manufacturing and marketing practices