E-Cigarettes: Definitions and Global Markets

The e-cigarette market is incredibly diverse, and the World Health Organization asserts that at least 16,000 e-liquid flavors and over 30,000 e-cigarette brands are available in certain markets. This resource describes the different types of e-cigarettes available (open system vs. closed system) and provides a global overview of market sizes, major e-cigarette brands, and the major tobacco companies selling e-cigarettes.

Included in this resource:

• Explanation of the different types of e-cigarettes available
• Global Markets - key brands, countries, companies, etc.
• Projections of future markets