Advocacy Resources

The World Health Organization Framework Convention on Tobacco Control (FCTC) entered into force on February 27, 2005 and is one of the most widely adopted treaties in the United Nations system.The FCTC is a legally binding treaty that requires countries bound by the treaty — or Parties… Read More

Big Tobacco's Campaign to Addict Women Tobacco use among women and girls is a major concern in tobacco control as increasing rates of use threaten progress made in gender equity. Women make up 20 percent of the world’s smokers, and the number is rising.1 In addition, smokeless tobacco use among… Read More

Showing the truth, saving livesLarge, picture-based health warning labels on tobacco packages are an essential component of a national strategy to reduce tobacco use.Tobacco companies depend on package design to build brand recognition and promote sales. Packaging establishes brand imagery that is… Read More

Increase Price, Reduce Consumption The most direct and effective method for reducing tobacco consumption is to increase the price of tobacco products through tax increases. Higher tobacco prices encourage cessation among existing tobacco users, prevent initiation among potential users, and reduce… Read More

Exclude Tobacco Products from Trade Agreements The tobacco industry has a long history of using international trade agreements to force open new markets in low- and middle-income countries, sharply increasing tobacco use and the death and disease it causes. Tobacco companies are also challenging… Read More

Attractive colors, eye-catching designs, and engaging characters like “Joe Camel” are critical marketing tools that when placed on tobacco products attract new customers – including nonsmokers and youth. Appealing packaging designs drive sales, promote tobacco brands, and mislead consumers about… Read More

No Safe Level of Secondhand Tobacco SmokeCountries around the world are taking action to adopt smoke-free laws that ban smoking in all indoor public places, workplaces, and public transport.Public health authorities worldwide have concluded that there is no safe level of exposure to secondhand… Read More

Non-communicable diseases (NCDs) — especially cancer, heart disease, chronic lung disease and diabetes — have overtaken infectious diseases as the world’s leading killers and now kill 40 million people each year, equivalent to 70% of all deaths globally. Eighty percent of these deaths occur in low-… Read More

Big Tobacco's Relentless and Deceptive Marketing Each year, the tobacco industry spends tens of billions of dollars around the globe on tobacco advertising, promotion, and sponsorship (TAPS).1 The industry constantly loses customers because many current smokers quit smoking or die from… Read More

The illicit trade in tobacco products undermines efforts to reduce tobacco use and save lives, and costs governments billions of dollars in lost tax revenue. It has been estimated that, if global illicit trade were eliminated, governments would immediately gain at least US $31 billion in revenue,… Read More

.smaller {text-size:12px; text-align:center; } .industry-block { background:#8d0916 !important; color:#e2e7ed;} .col-sm-12 p {color:#fff !important;} .smaller p {font-size:16px !important;} “Defendants have marketed and sold their lethal products with zeal, with deception, with a… Read More