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Lifestyle magazines published by Hearst and Condé Nast – such as Seventeen, Cosmopolitan, Vogue, Esquire and Glamour – are helping Philip Morris International promote IQOS heated cigarettes and Zyn nicotine pouches to young people under the age of 25. On social media and websites, the magazines are portraying these addictive products as trendy lifestyle accessories in countries all over the world, and hundreds of thousands of youth are viewing this content. See examples, below.
